Misfit SHINE

Wear Anywhere

Getting people to continue to wear a device that measures activity requires trickery. We all have different tastes, and wearables, to be effective, should either be part of our fashion or invisible. Our goal was to create a device that you'd want to wear, whether it did something or not. You can wear SHINE anywhere. And we mean anywhere on your body, as well as to any occasion. With several accessories and tiny size, you can clip it, strap it or clasp it just about anywhere on your body. The design is so simple, yet refined, that you can wear it to run, or to a black tie event.

Simple UI

Our lives are complex enough - we don't need another gadget making more work for us. SHINE has an ultra simple display that appears only when needed: 12 dots, representing a loop of your daily goal. Complete the loop, you've reached your goal. Haven't? Go for a walk until you have. If you choose to wear it on your wrist, it doubles as a watch, accurate to 5 minute intervals.

Magical Sync

SHINE syncs by interacting with the app screen. When you want to sync it, you open the app and place SHINE on the phone to sync. It's that simple.

Misfit (a Misfit, personification)

We saw Misfit, the name, as a representation of the company culture: a personification of the "crazy ones", which gives tribute to Steve Jobs' early Apple campaign. So we wanted to treat the brand as such. "What would a Misfit do? Is this a Misfit thing to do?" We wanted the brand to bear not just a logo, but a mark of a Misfit.

Wearable

As we thought about the Misfits that inspired us, we noticed an odd pattern: many of them appeared in photos either wearing a bow tie, or a cape with the superhero symbol. A bow tie is a bit quirky, yet lovable wearable, while cape - well, nothing further needs to be said. We thought: what if our mark could be a worn symbol? A bowtie or a superhero mark. Or both?